Political
Last year I worked on a political for the Court of Appeals Judge candidate Virginia Carlton. It was shot and edited by Lathe Productions.
It is a simple spot, but we tried to enhance it as much as we could. In addition to creating the 3D flag background, I composited the text into their environment adding shadows and reflections where necessary. Timing '..stands out..' with the people walking through the text worked well. The ultimate was when the dog runs in front of the text and the family is behind it. If you look closely, the little girl actually steps over the font! Unfortunately, the shot was canned by the client, so all of that rotoscoping of motion-blurred dog legs will only be seen here. The final shot was originally a dolly shot of the Veterans Memorial in Jackson landing on her looking into the camera. I tracked in a nice logo with flag that really felt like it was in the scene. In the end, the client decided not to use that shot, so we ended on a nice 3D logo.
It is a simple spot, but we tried to enhance it as much as we could. In addition to creating the 3D flag background, I composited the text into their environment adding shadows and reflections where necessary. Timing '..stands out..' with the people walking through the text worked well. The ultimate was when the dog runs in front of the text and the family is behind it. If you look closely, the little girl actually steps over the font! Unfortunately, the shot was canned by the client, so all of that rotoscoping of motion-blurred dog legs will only be seen here. The final shot was originally a dolly shot of the Veterans Memorial in Jackson landing on her looking into the camera. I tracked in a nice logo with flag that really felt like it was in the scene. In the end, the client decided not to use that shot, so we ended on a nice 3D logo.


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