Monday, June 05, 2006

Recent work: Touch and Vote

A somewhat controversial subject, the new Diebold touch-screen voting machines are now setup to be used in almost all the counties in our state. We created this spot in just a few days, quicker than expected.


Here is a great example of a "before" and "after" in the post production workflow. This is a final locked timeline from the Avid. This is usually what I start with. Click the picture for a movie. You'll need the Quicktime player to view it.


Once I get the footage, the client sits with me for an online-type session. I take direction from the client and either get them exactly the look they are going for, or experiment with some ideas to show them what is possible.


Here is the final spot. Click the picture for a movie. You'll need the Quicktime player to view it. Although simple, it came a long way from the original cut. The client wanted the viewer to feel like they were looking through the LCD touch screen itself. We gave the whole spot an overall blue tint and added scanlines (although LCD monitors don't actually have scanlines). We also added an old-tv type turn on/off effect for the beginning and end. The touch screen icon needed to be simple, but clear. The X in a box matched the real Diebold icon, except for color. I added an outline as thier finger presses the screen. We also worked hard to retain the feel of the finger actually pressing against a screen. If you look closely, I added a LCD swirly/watery/displacement effect where their fingers touch the screen. We kept the scanline feel with our transitions as they scanline out/in from voter to voter. Lastly, I tracked a smiley face on the voter finger and had it press the screen for one last vote at the end.

From here, the video goes back to the avid and final audio is edited to match the effects. Final music is chosen. Then we make an approval dub for the client.

I was on set as visual effects supervisor, and happened to snap a few pics with my phone.

Here, Philip watches the 24" HD LCD to check focus on our talent. He is using the follow focus on the camera to keep the focus from her face to exactly where her finger touches, then back to her face. Later in post, I would match this change in focus for the elements I would add.





Another shot of our talent performing. You can see the 24" LCD in the background showing what the camera viewing.













Philip approves!










Our "screen" was comprised of plexiglass being held by c-stands.

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